Event Details
Oklahoma eMarketing Summit
The 3rd Annual Oklahoma eMarketing Summit
a Special Event @ InnoTech
Thursday, November 6, 2008 Meeting Room 18
"Converting your Online Strategy into Business Success"
The 3rd annual eMarketing Summit, a Special Event @ InnoTech, focuses on today's best strategies and concepts to maximize ROI using Seach, Social Media, eMail, Online communities and more. The eMarketing Summit brings together marketers, business owners and internet professionals from throughout Oklahoma for a full day of learning, sharing best practices and networking.
Hosted by
9:00am - 9:50am
Email Marketing Survival Guide: 10 Secrets to Driving Email Sales
Stacie Stewart, Director, Internet Strategies, Foundation HealthCare Network
Find out how you can create compelling emails which are not only opened but desired.
See why the old method of "Sales + Product Pictures Emails" doesn’t work and what you need to do to fix it. More...
10:00am – 10:50am
Identifying your Key Conversion Strategies
Brian Massey, Conversion Scientist, Conversion Sciences
There are about three things that a Web site must get right to convert
traffic to leads and sales, but these three things aren't the same for
every business. During this session, you will identify the specific Web
site "pattern" that applies to your business. More...
Exhibits & Networking
11:30am - 12:00pm
eMarketing Summit Lunch
Peer to Peer Open Discussions
12:00pm – 1:00pm
On-Line Communities – Executing and Building for Success
Michael Panas, Executive Director, Healthy and Fit Communities
The presentation will cover the marketing and communication challenges related to bringing together an on-line community, individuals within the community, and the participating 3rd party content or community suppliers/supporters. The presentation will include information on the City of Oklahoma City's OKC Million Program and the City of Tulsa's program called Tulsa Million Miles which have been established to reach out to the social communities in their cities.
1:00pm - 1:30pm
Exhibits & Networking
1:30pm - 2:20pm
Buzz Marketing to Big Media Using Social Media
Giovanni Gallucci, Social Media Ninja, Viewzi.com
Enough of the long tail. New media continues to gain popularity with seo's and online marketers as a tool in their promotion and buzz marketing mix. After over a decade of working in the online community, tech and marketing spaces Giovanni Gallucci has tried it all when it comes to online stealth and buzz marketing. In this session, viewzi.com's social media ninja has thrown the baby out the the bath water when it comes to conventional thinking about long-tail and social media marketing. More...
2:30pm - 3:20pm
Video Optimization and Local Search: They're here, they're hot, and they work
Brian Combs, Senior VP & Chief Futurist, Apogee Search
Online Video Optimization, so that Google and others pick and rank your video content, is fairly straightforward,
and you can do it yourself. Learn why this matters, and how to do it. More...
3:30pm - 4:20pm
Landing Page Optimization - An Interactive Clinic
Julie Riggs, Interactive Media Manager, Greater Oklahoma City Chamber of Commerce
Seth Spillman, Partner / Vice President, Bluefrog Interactive
Landing pages are a critical element in any online marketing campaign. They are also one of the most effective tools for propelling a prospect toward the purchase cycle and converting those web clicks into clients. This interactive session takes websites from the audience and examines them live to provide feedback and better leverage your traffic from search engines.
IMPORTANT NOTE: Separate registration and payment ($69.00 per person, includes lunch) is required for the eMarketing Summit.
