Event Details
Oklahoma eMarketing Summit
The 3rd Annual Oklahoma eMarketing Summit @ InnoTech
returns this year on Thursday, November 6, 2008
Sponsored by 
The eMarketing Summit is a full day of timely online marketing educational and informational sessions
discussing issues important to marketing professionals and business owners.
Hosted by
The 2008 eMarketing Summit @ InnoTech Agenda will be posted by August 1, 2008.
Below is the 2007 agenda:
2007 eMarketing Summit @ InnoTech Agenda
with Emcee, Dr. Burt Smith, President, Executive Marketing Information
The Three Biggest Online Marketing Mistakes
Denise Brinkmeyer, President and Senior Business Analyst, JUMP Technology Services
9:00am – 9:50am
Are Your Online Campaigns Effective? 80% of U.S. households are online today, and nearly half have broadband. Internet usage trends reveal that interactive channels are capturing more viewer time than television per week with Gen Yers. While online marketing channels are now classified as "mainstream" online customer behavior continues to evolve. Understanding how to make your online marketing efforts align with your company's customer-centric orientation will ensure that your online marketing investment will pay off.
What You’ll Learn:
Which mistakes may be leading to low customer conversion rates
How "interactive" elements require more than flash files or fancy graphics.
Search Engine Marketing Building Blocks
Bill Leake, President, Apogee Search
10:00am – 10:50am
This session will provide an overview of search engine marketing (SEM) from basic search engine optimization (SEO) and link development to pay-per-click (PPC) search engine placement. Discussion will range from basic SEM & best practices to tactics you can implement right away.
11:00am - 11:30am Exhibits & Networking
eMarketing Summit Keynote Lunch Presentation:
Digital Marketing – Trends, Technology, and Taking the Lead
Featuring Scott Klososky, Co-Owner, Future Point of View
11:30am - 12:00pm Lunch & Networking
12:00pm – 1:00pm – Presentation
Scott Klososky has spent his career placing his own bets on the future of technology. To this day, he continues to start technology ventures that push the envelope on ways technology can be used to win in the market. This presentation delivers a new framework for the ways that technology is changing the methods through which we advertise and market. Then goes further to show samples of new Websites and technologies people are beginning to experiment with. You are guaranteed to take home at least three new ideas that can be used right away, and will also have a clear picture of where we are going over the next few years.
1:00pm - 1:30pm Exhibits & Networking
eMail Marketing 2.0
Andy VanOostrum, Marketing Director, eROI, Inc.
1:30pm - 2:20pm
By now, most organizations have implemented some type of email marketing program. In this session, Mr. Van Oostrum will provide you with insight to move your email marketing into a more mature marketing channel with higher ROI. This will include list segmentation, content strategies, and creating powerful subject lines. For those just beginning to leverage email in your marketing mix, you have the opportunity to learn from others mistakes, and do it right from the beginning. This includes frequency, list management, offers, and creative considerations.
Branding via Social Media & Social Networking
Giovanni Gallucci, Partner, DexterityMedia, LLC
2:30pm to 3:20pm
Social media is a powerful and cost-effective branding tool for businesses and organizations of all sizes. Unfortunately, most marketers that are interested in creating and/or building their brand online have little or no direction when it comes to effectively using social media sites and social networking for branding. They see bloggers with hundreds of subscribers, massive amounts of authority on Technorati, and some who have even made news headlines in traditional broadcast and print outlets. In this session, Social Media Evangelist Giovanni Gallucci will discuss best practices from a more than decade-long career consulting with more experienced bloggers, podcasters, community builders, and social networkers to help business and organizations utilize social networks and social media outlets to establish a brand online and build an audience of potential clients.
Web Analytics: Nothing to Fear, Everything to Gain
Andrea Decker, Director of Consulting, Element Fusion Internet Development
3:30pm - 4:20pm
The Web is the most measurable marketing medium, providing unique insight into prospects' profiles and behavior and serving up actionable data to help marketers get smarter about their activities. But it can be a challenge to understand the information you're looking at, and how to set goals and expectations for improvement.
In this session, Andrea will discuss various analytic tools and show you how to determine key metrics, identify acceptable benchmarks, establish processes for collecting and analyzing online data, and use the knowledge you gain. She will give you the tools to improve future marketing and prove the value of your efforts to your boss.
IMPORTANT NOTE: Separate registration and payment ($69.00 per person, includes lunch) is required for the eMarketing Summit.
